Montgomery, D. B., & Urban, G. L. (1970). Application of management sciences in marketing. Prentice-Hall.
Chicago Style (17th ed.) CitationMontgomery, David Bruce, and Glen L. Urban. Application of Management Sciences in Marketing. Englewood Cliffs, N.J.: Prentice-Hall, 1970.
MLA (9th ed.) CitationMontgomery, David Bruce, and Glen L. Urban. Application of Management Sciences in Marketing. Prentice-Hall, 1970.