Riding the waves of culture : understanding cultural diversity in business /

Muchos directivos entienden que las diferencias culturales afectan al proceso de hacer negocios, pero muchos subestiman hasta qué punto. Este libro pretende disipar la idea de que sólo hay una forma de gestionar y anima a los lectores a conocer su propia cultura antes de hacer negocios con otras. El...

• Main Author: Trompenaars, Fons 1953- , (Alfons) (autor)
• Other Authors: Hampden-Turner, Charles M. (autor)
• Format: Book
• Language: English
• Published: London : Nicholas Brealey Publishing, ©2005
• Edition: Second edition, reprint with corrections
• Subjects: CULTURA EMPRESARIAL; EMPRESAS MULTINACIONALES; NEGOCIOS; DIVERSIDAD CULTURAL; ETNICIDAD; ESTUDIOS DE CASOS; CULTURA CORPORATIVA; EMPRESAS TRANSNACIONALES; APLICACIONES; CASOS PRACTICOS

Table of Contents:

• Preface to the second edition
• 1. An introduction to culture
• 2. The one best way of organising does not exist
• 3.The meaning of culture
• 4. Relationshps and rules
• 5. The group and the individual
• 6. Feelings and relationships
• 7. How far we get involved
• 8. How we accord status
• 9. How we manage time
• 10. How we relate to nature
• 11. National cultures and corporate cultures
• Towards international and transnational management
• 13. Reconciling cultural dilemmas
• 14. South Africa: the rainbow nation
• 15. Gender, ethnicity and functional diversity
• Appendix 1. Examples from the 16 questions used to measure corporate culture
• Appendix 2. The Trompenaars data base
• Appendix 3. United notions
• Index.