Salesforce.com for dummies /

Bibliographic Details
Main Author: Wong, Tom
Other Authors: Kao, Liz
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2008
Edition:3rd ed.
Subjects:
Table of Contents:
  • Salesforce basics. Looking over Salesforce ; Navigating Salesforce ; Personalizing your system
  • Tracking sales. Managing accounts ; Developing contacts ; Managing activities ; Sending e-mail
  • Driving sales. Prospecting leads ; Tracking opportunities ; Tracking products and price books ; Managing your partners
  • Optimizing marketing. Driving demand with campaigns ; Building your Internet marketing channel ; Driving sales effectiveness with document management ; Performing fast and accurate support
  • Delivering excellent customer service. Managing your customer service solution ; Analyzing data with reports
  • Measuring overall business performance. Seeing the big picture with dashboard ; Fine-tuning the configuration
  • Designing the Salesforce solution. Customizing Salesforce ; Extending Salesforce beyond CRM ; Migrating and maintaining your data.
  • The part of tens. Ten ways to drive more productivity ; Ten keys to a successful implementation.