Behind the cloud : the untold story of how salesforce.com went from idea to billion-dollar company - and revolutionized an industry /
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, techno...
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| Format: | Book |
| Language: | English |
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San Francisco, Calif. :
Jossey-Bass,
c2009
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| Edition: | 1st. ed. |
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Table of Contents:
- Pte.1. The start-up playbook. How to turn a simple idea into a high-growth company
- Pte.2. The marketing playbook. How to cut through the noise and pitch the bigger picture
- Pte.3. The events playbook. How to use events to build buzz and drive business
- Pte.4 The sales playbook. How to energize your customers into a million-member sales team
- Pte.5. The technology playbook. How to develpo products users love
- Pte. 6. The corporate philanthropy playbook. How to make your company about more than just the bottom line
- Pte. 7. The global playbook. How to launch your product and introduce your model to new markets
- Pte.8. The finance playbook. How to rise capital, create a return, and never sell your soul
- Pte.9. The leadership playbook. How to create alignment
- The final play.