Social marketing : behavior change for social good /

Bibliographic Details
Main Author: Lee, Nancy R. 1932-
Other Authors: Kotler, Philip, 1931-
Format: Book
Language:English
Published: Los Angeles, Calif. : Sage, c2020, 2019
Edition:6th ed.
Subjects:
Description
Physical Description:xxiii, 648 p. : il.
ISBN:9781544351490