Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research /
As global competition increases, maintaining customer loyalty is more important than ever. Dissatisfied customers now have many options, with dozens of companies from around the world competing for their business. It is crucial for every organization to retain loyal customers by maintaining a high l...
Main Author: | Allen, Derek R., 1959- |
---|---|
Other Authors: | Rao, Tanniru R., 1940- |
Format: | Book |
Language: | English |
Published: |
Milwaukee, Wis. :
ASQ Quality Press,
2000
|
Subjects: |
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