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|9 8848
|a Ochs, Chantal
|
| 245 |
1 |
3 |
|a El nuevo reto del marketing directo :
|b estrategias y aplicaciones para las empresas que ganan /
|c Chantal Ochs, Patrick Ochs.
|
| 260 |
|
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|a México, D.F. :
|b Alfaomega,
|c 1995
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| 300 |
|
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|a vii, 117 p. :
|b il.
|
| 490 |
0 |
|
|a Creación y desarrollo empresarial
|
| 504 |
|
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|a Incluye referencias bibliográficas
|
| 541 |
|
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|c Donación Mgter. Shirley Saunders
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| 650 |
|
4 |
|a MARKETING DIRECTO
|9 2116
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| 650 |
|
4 |
|a ESTRATEGIA EMPRESARIAL
|9 261
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| 650 |
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4 |
|a ESTUDIOS DE CASOS
|9 48
|
| 653 |
|
4 |
|a APLICACIONES
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| 653 |
|
4 |
|a CASOS PRACTICOS
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| 700 |
1 |
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|9 8851
|a Ochs, Patrick
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| 942 |
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