Publicidad y comunicación integral de marca
| Found in: |
Cs. Económicas |
|---|---|
| Main Author: | O'Guinn, Thomas C. |
| Other Authors: | Allen, Chris T., Semenik, Richard J. |
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D.F. :
Cengage Learning,
2007
|
| Edition: | 4a. ed. |
| Subjects: |
| Item Description: |
Incluye glosario |
|---|---|
| Physical Description: |
xliv, 781 p. : il. |
| Bibliography: |
Incluye referencias bibliográficas |
| ISBN: |
9789706866073 |