The business policy game : an international simulation. Player's manual /

This simulation is designed to provide students with an exciting environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management. The book includes one student disk - IBM compatible - which provides decision-support software...

• Main Author: Cotter, Richard V.
• Other Authors: Fritzsche, David J.
• Format: Book
• Language: English
• Published: Englewood Cliffs, N.J. : Prentice Hall, 1995
• Edition: 4th. ed.
• Subjects: TEORIA DE LOS JUEGOS; NEGOCIOS; MANUALES; MARKETING; PLANIFICACION ESTRATEGICA; PRODUCCION; PLANIFICACION FINANCIERA; SIMULACION; MERCADOTECNIA; TEORIA DE LA PRODUCCION

Table of Contents:

• 1. Introduction. 2. Quarterly Decisions. 3. The Business Environment. 4. Developing the Strategic Plan and Selecting Standards of Success. 5. Marketing: Strategy. 6. Marketing: Sales Forecasting. 7. Production: Planning, Scheduling, and Costs. 8. Production: Capacity Changes. 9. Finance: Strategy and Investment Analysis. 10. Financing: Financial Planning. Appendix A. Instructions for Using Spreadsheet Templates. Appendix B. Instructions for Using Graphing Program. Appendix C. Historical Data for Years 1 and 2. Appendix D. Reproduction of Year 2, Quarter 4 Computer Reports. Appendix E. Blank Forms and Worksheets.