The business policy game : an international simulation. Player's manual /

The business policy game : an international simulation. Player's manual /

This simulation is designed to provide students with an exciting environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management. The book includes one student disk - IBM compatible - which provides decision-support software...

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Bibliographic Details
Main Author: Cotter, Richard V.
Other Authors: Fritzsche, David J.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, 1995
Edition:4th. ed.
Subjects:
TEORIA DE LOS JUEGOS
NEGOCIOS
MANUALES
MARKETING
PLANIFICACION ESTRATEGICA
PRODUCCION
PLANIFICACION FINANCIERA
SIMULACION
MERCADOTECNIA
TEORIA DE LA PRODUCCION

MARC

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245 1 4 |a The business policy game :   |b an international simulation. Player's manual /   |c Richard V. Cotter, David J. Fritzsche. 
250 |a 4th. ed. 
260 |a Englewood Cliffs, N.J. :   |b Prentice Hall,   |c 1995 
300 |a xv, 282 p. :   |b il. 
505 0 |a 1. Introduction. 2. Quarterly Decisions. 3. The Business Environment. 4. Developing the Strategic Plan and Selecting Standards of Success. 5. Marketing: Strategy. 6. Marketing: Sales Forecasting. 7. Production: Planning, Scheduling, and Costs. 8. Production: Capacity Changes. 9. Finance: Strategy and Investment Analysis. 10. Financing: Financial Planning. Appendix A. Instructions for Using Spreadsheet Templates. Appendix B. Instructions for Using Graphing Program. Appendix C. Historical Data for Years 1 and 2. Appendix D. Reproduction of Year 2, Quarter 4 Computer Reports. Appendix E. Blank Forms and Worksheets. 
520 3 |a This simulation is designed to provide students with an exciting environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management. The book includes one student disk - IBM compatible - which provides decision-support software for use with Lotus 1-2-3, Quatro Pro and Excell and enables students to graph operating results using a stand-alone program. A Mac version is available on request. 
541 |c Donación prof. Juan Emilio Torres 
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650 4 |a PLANIFICACION FINANCIERA  |9 2257 
650 4 |a SIMULACION  |9 1799 
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