Behavioral economics for dummies /
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational. The field of behavioral economics sheds ligh...
Main Author: | Altman, Morris, 1954- |
---|---|
Format: | Book |
Language: | Spanish |
Published: |
Mississauga, Ont. :
Wiley,
2012
|
Subjects: |
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