The hyperlinked society : questioning connections in the digital age /
This book investigates the multi-faceted nature of hyperlinks and their consequences for commerce, communication, and civic discourse in the world of digital media."The Hyperlinked Society" focuses on "links" as one of the most basic - and unexamined - features of online life. Br...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Ann Arbor :
University of Michigan Press,
2008
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| Series: | The new media world
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.3998/nmw.5680986.0001.001 |
Table of Contents:
- ntroduction: on not taking the hyperlink for granted / Joseph Turow
- Structuring a marketplace of attention / James G. Webster
- The hyperlink as organizing principle / Alexander Halavais
- Hyperlinking and the forces of "massification" / Philip M. Napoli
- The hyperlink in newspapers and blogs / Lokman Tsui
- The role of expertise in navigating links of influence / Eszter Hargittai
- Google, links, and popularity versus authority / Seth Finkelstein
- The hyperlinked news organization / Martin Nisenholtz
- How hyperlinks ought to change the advertising business / Tom Hespos
- Hyperlinks and marketing insight / Stacey Lynn Schulman
- Hyperlinking and advertising strategy / Eric Picard
- From hyperlinks to hyperties / Marc A. Smith
- The morality of links / David Weinberger
- Linked geographies: maps as mediators of reality / Stefaan G. Verhulst
- Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton
- The social hyperlink / Lada A. Adamic
- Are hyperlinks "weak ties"? / Markus Prior
- What is the online public sphere good for? / Matthew Hindman.