Publicity, how to plan, produce and place it /

Bibliographic Details
Main Author: Baus, Herbert M. (Herbert Michael), 1914-1999
Format: Book
Language:English
Published: New York : Harper, 1942
Subjects:
Table of Contents:
  • 1. What is publicity all about?
  • 2. Media of publicity
  • 3. How to plan publicity
  • 4. How to produce publicity
  • 5. How to place publicity
  • 6. What are your prospects.