Kotler, P., & Armstrong, G. (2013). Fundamentos de marketing (11a. ed.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, and Gary Armstrong. Fundamentos De Marketing. 11a. ed. Naucalpan de Juárez, México: Pearson, 2013.
MLA (9th ed.) CitationKotler, Philip, and Gary Armstrong. Fundamentos De Marketing. 11a. ed. Pearson, 2013.