Dirección de marketing
Found in: |
Cs. Económicas |
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Main Author: | Kotler, Philip, 1931- |
Other Authors: | Keller, Kevin Lane |
Format: | Book |
Language: | Spanish |
Published: |
México, D.F. :
Pearson Education,
2012
|
Edition: | 14a ed. |
Subjects: |
Physical Description: |
xxii, 657 p. |
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Bibliography: |
Inluye bibliografía. |
ISBN: |
9786073212458 |