Modern competitive analysis /

Bibliographic Details
Main Author: Oster, Sharon M.
Format: Book
Language:English
Published: New York, NY : Oxford University Press, 1999
Edition:3rd. ed.
Subjects:
Table of Contents:
  • Preface
  • 1. Introduction and Overview
  • Part I: The competitive Environment: 2. Efficient Markets
  • 3. Industry Analysis
  • 4. Understanding the Impediments to Entry
  • 5. Groups Within Industries
  • 6. Competing in Global Markets
  • Part II: Inside the Organization: 7. Competing for Advantage
  • 8. Organizational Goals: Politics and Power in the Organization
  • 9. Organizational Structure and Strategic Planning
  • 10. Corporate Diversification
  • 11. Vertical Linkages
  • 12. Mergers, Acquisitions, and Strategic Alliances
  • Part III: Rivalry: 13. Understanding Rivalry: Game Theory
  • 14. Product Positioning and Strategic Marketing
  • 15. Competitive Pricing
  • 16. Competitive Research and Development and Innovation
  • 17. Regulatory Issues in Strategic Planning
  • Part IV. The Planning Process: 18. The Strategic Planning Process
  • Appendix 1. Some Case Suggestions
  • Appendix 2. Financial Ratio Analysis
  • Appendix 3. Using Statistics to Determine Advantage
  • Appendix 4. A Discussion of Portfolio Techniques.