Economics of strategy /

Economics of strategy /

'The Economics of Strategy' delves into the concepts involved in business strategy. The text begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization economics. It then explores strategic positioning and dynamics...

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Bibliographic Details
Other Authors: Besanko, David, Dranove, David, Shanley, Mark, Schaefer, Scott
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley, 2010
Edition:5a ed.
Subjects:
PLANIFICACION ESTRATEGICA
ECONOMIA DE ESCALA
DELEGACION DE COMPETENCIAS
COMPETITIVIDAD
MERCADO
PRECIOS
VENTAJA COMPETITIVA
ESTRUCTURA ORGANIZACIONAL
INCENTIVOS
CULTURA EMPRESARIAL
DELEGACION DE FUNCIONES
DELEGACION DE PODER
Table of Contents:
  • Introduction: Strategy and economics
  • Pt.1. Economic foundations of strategy: 1. Basic microeconomic principles
  • 2. Economies of scale and scope
  • 3. Agency and coordination
  • 4. The power of principles: a historical perspective
  • Pt.2. Firm Boundaries: 5. The vertical boundaries of the firm
  • 6. Organizing vertical boundaries: vertical integration and its alternatives
  • 7. Diversifications
  • Pt.3. Market and competitive analysis: 8. Competitors and competition
  • 9. Strategic commitment
  • 10. The dynamics of pricing rivalry
  • 11. Entry and exit
  • 12. Industry analysis
  • Pt.4. Strategic position and dynamics: 13. Strategic positioning for competitive advantage
  • 14. Sustaining competitive advantage
  • 15. The origins of competitive advantage: innovation, evolution, and the environment
  • Pt.5. Internal organization: 16. Performance measurement and incentives in firms
  • 17. Strategy and structure
  • 18. Environment, power, and culture
  • Glossary
  • Index

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