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|2 21
|a 658.802
|
100 |
1 |
|
|a Santesmases Mestre, Miguel,
|e autor.
|9 2125
|
245 |
1 |
0 |
|a Marketing conceptos y estrategias /
|c Miguel Santesmases Mestre
|
250 |
|
|
|a 3a ed.
|
260 |
|
|
|a Madrid :
|b Ediciones Pirámide,
|c 1998
|
300 |
|
|
|a 1063 p.
|b il.
|
500 |
|
|
|a Incluye 2 diskettes.
|
504 |
|
|
|a Incluye bibliografía
|
650 |
|
4 |
|a MARKETING
|9 371
|
650 |
|
4 |
|a PLAN DE MARKETING
|9 4113
|
650 |
|
4 |
|a ESTUDIOS DE MERCADO
|9 628
|
650 |
|
4 |
|a ANALISIS DE LA DEMANDA
|9 786
|
650 |
|
4 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|9 96
|
650 |
|
4 |
|a INVESTIGACION COMERCIAL
|9 2113
|
650 |
|
4 |
|a PRODUCTOS
|9 1728
|
650 |
|
4 |
|a PRODUCTOS NUEVOS
|9 2121
|
650 |
|
4 |
|a MARCAS REGISTRADAS
|9 4726
|
650 |
|
4 |
|a FIJACION DE PRECIOS
|9 151
|
650 |
|
4 |
|a DISTRIBUCION COMERCIAL
|9 2114
|
650 |
|
4 |
|a COMERCIO MAYORISTA
|9 2122
|
650 |
|
4 |
|a COMERCIO MINORISTA
|9 2123
|
650 |
|
4 |
|a COMERCIALIZACION
|9 2117
|
650 |
|
4 |
|a MARKETING DIRECTO
|9 2116
|
650 |
|
4 |
|a PUBLICIDAD
|9 2118
|
650 |
|
4 |
|a MERCHANDISING
|9 2267
|
650 |
|
4 |
|a MARKETING INTERNACIONAL
|9 2119
|
650 |
|
4 |
|a MARKETING SOCIAL
|9 2120
|
650 |
|
4 |
|a ETICA
|9 400
|
650 |
|
4 |
|a MARCAS COMERCIALES
|9 2115
|
650 |
|
4 |
|a PROMOCION DE VENTAS
|9 5135
|
650 |
|
4 |
|a ADMINISTRACIÓN
|9 11
|
653 |
|
4 |
|a MERCADOTECNIA
|
653 |
|
4 |
|a INVESTIGACION DE MERCADOS
|
653 |
|
4 |
|a ANALISIS DE MERCADO
|
653 |
|
4 |
|a DISTRIBUCION DE PRODUCTOS
|
653 |
|
4 |
|a MERCADO MAYORISTA
|
653 |
|
4 |
|a MERCADO MINORISTA
|
653 |
|
4 |
|a MERCADEO
|
653 |
|
4 |
|a MARCAS DE FABRICA
|
942 |
|
|
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