Picture-tube imperialism? The impact of U.S. television on Latin America /

Bibliographic Details
Main Author: Wells, Alan
Format: Book
Language:English
Published: New York : Orbis Books, 1972.
Edition:1a. ed.
Subjects:
Table of Contents:
  • Critique of developmental concepts and theories. An alternate approach: jconsumerism, producerism, and development theory. Communications theories of development. Latin America and the world distribution of the mass media. Institutional transfer: the structure of United States interest in Latin American Television. Institutional transfer: the United States tradition and the americanization of Latin American Television. Television and United States investment, advertising, and sales in Latin America.