Sustainable luxury : managing social and environmental performance in iconic brands /

Sustainable luxury : managing social and environmental performance in iconic brands /

Bibliographic Details
Other Authors: Gardetti, Miguel Ángel (Editor), Torres, Ana Laura (Editor)
Format: Book
Language:English
Published: Sheffield : Greenleaf, 2015.
Subjects:
Artes de lujo
Sustentabilidad
Imagen de la marca
Marca registrada
Marketing

MARC

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245 0 0 |a Sustainable luxury :  |b managing social and environmental performance in iconic brands /  |c edited by Miguel Ángel Gardetti and Ana Laura Torres. 
264 1 |a Sheffield :  |b Greenleaf,  |c 2015. 
300 |a viii, 164 páginas :  |b ilustraciones ;  |c 25 cm. 
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505 |t Foreword /  |r María Eugenia Girón --  |t Introduction /  |r Miguel Ángel Gardetti and Ana Laura Torres --  |g PART I.  |g 1.  |t Is sustainable luxury fashion possible? /  |r Fréderic Godart and Sorah Seong --  |g 2.  |t Fake remake: The role of the luxury fashion market in driving sustainable fashion practices /  |r Angela Finn and Kim Fraser --  |g 3.  |t Luxury marketing strategies related to ethical sourcing /  |r Catarina Holmsten-Carrizo and Cecilia Mark-Herbert --  |g PART II.  |g 4.  |t Redefining luxury in the 21st century: where was yours made? A case study of made in San Francisco /  |r Connie Ulasewicz --  |g 5.  |t Sustainableconsumption: luxury branding as a catalyst for social change /  |r Gjoko Muratovski --  |g 6.  |t Luxury versus conscious consumption: are they really paradoxical? A study of brasilian and portuguese luxury consumer behavior /  |r Ana Carolina De Pierro Bruno and Edgard Barki --  |g 7.  |t Are luxury puerchasers really insensitive to sustainable development? New insights from research /  |r Jean-Noël Kapferer and Anne Michaut-Denizeau --  |g PART III.  |g 8.  |t Luxury lodges New Zealand and prospects for elegant disruption /  |r Martin Perry --  |g 9.  |t Diversity of human capital as a driver for corporate responsability engagement: The case of the luxury industry /  |r Catarina Pessanha Gomes and Masaru Yarime --  |g 10.  |t The wild side of luxury: Can nature continue to sustain the luxury industry? /  |r Xenya Cherny-Scanlon. 
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650 7 |a Sustentabilidad  |9 15161 
650 0 |a Imagen de la marca   |9 54195 
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650 7 |a Marketing  |9 13392 
700 1 |a Gardetti, Miguel Ángel.  |9 60885  |e edt 
700 1 |a Torres, Ana Laura.  |9 61028  |e edt 
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