Paco Underhill

Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes. Provided by Wikipedia
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    What women want : the global marketplace turns female-friendly / by Underhill, Paco

    Published 2010
    Book