Dallas Walker Smythe

Dallas Walker Smythe (March 9, 1907 – September 6, 1992) was a political activist and researcher who contributed to a political economy of communications. He believed that research should be used to develop knowledge that could be applied to policies in support of public interest and the disenfranchised in the face of private capital. He focused his research on mass media and telecommunications. Some of his main ideas included the "invisible triangle" (broadcasters, advertisers and audience members), and the "audience commodity". Much of his effort was focused on differentiating between Administrative and Critical Communications research. Provided by Wikipedia