Laura Ries

Laura Ries is a co-founder, with her father Al Ries, of ''Ries & Ries'', an advertising/marketing strategy consultancy firm. She has also written several books in the field of Marketing. Provided by Wikipedia
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    Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / by Ries, Al, 1926-

    Published 2000
    Other Authors: “…Ries, Laura…”
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