Al Ries
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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Posicionamiento : la batalla por su mente / by Ries, Al, 1926-
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Posicionamiento / by Ries, Al, 1926-
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Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / by Ries, Al, 1926-
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Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / by Ries, Al, 1926-
Published 1994Call Number: Loading…Audiolibro
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Enfoque : el único futuro de su empresa / by Ries, Al, 1926-
Published 1996Call Number: Loading…
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La guerra de la mercadotecnia / by Ries, Al, 1926-
Published 1989Call Number: Loading…
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Enfoque : el futuro de su empresa depende de ello / by Ries, Al, 1926-
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Related Subjects
ESTUDIOS DE CASOS
MARKETING
PUBLICIDAD
ESTRATEGIA EMPRESARIAL
IMAGEN DE LA EMPRESA
IMPACTO DE PUBLICIDAD
NEGOCIOS
PENETRACION EN EL MERCADO
RELACIONES PUBLICAS
VENTAJA COMPETITIVA
CAMBIO ORGANIZACIONAL
COMERCIALIZACION
COMPETENCIA
ESTRATEGIA COMERCIAL
GESTION EMPRESARIAL
LIDERAZGO
MARCAS COMERCIALES
MERCADO
ORGANIZACION Y DIRECCION DE EMPRESAS
PLANIFICACION EMPRESARIAL
PLANIFICACION ESTRATEGICA
SOCIEDADES COMERCIALES
TOMA DE DECISIONES