Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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  1. 1

    Posicionamiento : la batalla por su mente / by Ries, Al, 1926-

    Published 2007
    Book
  2. 2

    Posicionamiento / by Ries, Al, 1926-

    Published 2000
    Book
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    Enfoque : el único futuro de su empresa / by Ries, Al, 1926-

    Published 1996
    Book
  6. 6

    La guerra de la mercadotecnia / by Ries, Al, 1926-

    Published 1989
    Book
  7. 7

    Enfoque : el futuro de su empresa depende de ello / by Ries, Al, 1926-

    Published 1996
    Book