Renée Mauborgne

Renée Mauborgne (born 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book ''Blue Ocean Strategy''. Provided by Wikipedia
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    Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / by Kim, W. Chan, 1951-

    Published 2005
    Other Authors: “…Mauborgne, Renée 1963-…”
    Book