Theodore Levitt

Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the ''Harvard Business Review'', noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for ''corporate purpose'': "Rather than merely making money, it is to create and keep a customer". Provided by Wikipedia
Showing 1 - 2 results of 2 for search 'Levitt, Theodore, 1925-2006', query time: 0.01s Refine Results
  1. 1

    Comercialización creativa / by Levitt, Theodore, 1925-2006

    Published 1990
    Book
  2. 2

    Innovaciónes en marketing; nuevas prespectivas de beneficios y expansión / by Levitt, Theodore, 1925-2006

    Published 1965
    Book