W. Ross Ashby

William Ross Ashby (6 September 1903 – 15 November 1972) was an English psychiatrist and a pioneer in cybernetics, the study of the science of communications and automatic control systems in both machines and living things. His first name was not used: he was known as Ross Ashby.

His two books, ''Design for a Brain'' and ''An Introduction to Cybernetics'', introduced exact and logical thinking into the brand new discipline of cybernetics and were highly influential. These "missionary works" along with his technical contributions made Ashby "the major theoretician of cybernetics after Wiener". Provided by Wikipedia